In 2025, Toyama City proudly earned its spot on the New York Times’ prestigious “52 Places to Visit.” Nestled between majestic mountains and the shimmering Sea of Japan, Toyama is a haven of breathtaking scenery, exquisite cuisine, and the warmth of local hospitality. Here’s your guide to the top attractions, delicious food, and the unique nightlife experience of snack bars that will make your visit unforgettable!
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Top 5 Must-Visit Spots in Toyama
1. Toyama Castle and Streetcar Rides
The elegant Toyama Castle, surrounded by picturesque moats and gardens, is a gem of history and nature. Hop on the charming retro streetcars nearby for a leisurely ride through the city’s vibrant streets and neighborhoods.
2. Toyama Glass Art Museum
Designed by world-renowned architect Kengo Kuma, this museum is a treasure trove of mesmerizing glass artworks. Marvel at the intricate creations while immersing yourself in Toyama’s proud tradition of glass craftsmanship.
3. Snow Corridor at Tateyama Kurobe Alpine Route
Experience the jaw-dropping 20-meter-high snow walls of the Snow Corridor, a springtime wonder available from mid-April to late June. Walking between these towering snow walls is a once-in-a-lifetime adventure!
4. Asahi Funakawa Spring Symphony
For just two weeks in April, this stunning phenomenon combines cherry blossoms, rapeseed flowers, tulips, and snow-capped mountains. Capture this extraordinary “four-layered harmony” of colors—and if the sky is clear, you’ll get a five-layered masterpiece!
5. Kurobe Gorge Railway
Embark on a scenic journey through one of Japan’s most beautiful gorges. The vintage trolley train offers unparalleled views of lush forests, cascading rivers, and the iconic Kurobe Dam. In autumn, the fiery red and golden hues of the foliage are a spectacle to behold.
Savor Toyama’s Culinary Treasures
Toyama Bay, often called a “natural fish tank,” is a paradise for seafood lovers. Its unique geography, where towering mountains meet the deep waters of the bay, creates the perfect environment for diverse marine life.
1. Masu Sushi
Toyama’s iconic pressed sushi combines fragrant bamboo leaves, tender vinegared trout, and a hint of nostalgia. It’s a perfect souvenir—or an indulgent snack right on the spot!
2. Himi Yellowtail (Buri)
Known for its rich flavor and buttery texture, Himi yellowtail is the star of winter. Try it as sashimi, grilled, or in a soothing hotpot, and savor the taste of Toyama’s cold seas.
3. Red Snow Crab
This sweet and succulent crab is best enjoyed fresh, whether steamed, grilled, or as sashimi. Its tender meat is a true treat for your palate.
4. White Shrimp & Firefly Squid
Dubbed the “jewels of Toyama Bay,” these delicate creatures offer an unforgettable taste of spring. The shimmering firefly squid even lights up the waters at night—a natural wonder to behold.
5. Toyama Black Ramen
Dive into a bowl of Toyama’s bold black ramen, with its rich soy-based broth and peppery kick. This dish will awaken your taste buds and keep you coming back for more.
Dive Into Toyama’s Unique Snack Bar Scene
No visit to Toyama is complete without exploring its snack bars, where you’ll discover more than just drinks—you’ll find stories, laughter, and connections with locals.
What is a Snack Bar?
Snack bars are cozy, intimate establishments where the focus is on conversation and hospitality. You can chat with the bartender, meet locals, and even get insider tips about hidden gems in the area.
Snack Bars in Toyama City
In the heart of Toyama City, you’ll find snack bars offering a wide range of local sake and small plates. The friendly atmosphere makes it easy to strike up conversations with locals who might just point you toward their favorite secret spots.
Snack Bars Near Unazuki Onsen
After soaking in the rejuvenating hot springs of Unazuki Onsen, unwind at nearby snack bars. These warm and welcoming venues are perfect for ending your day with a drink and engaging stories from the locals.
Why Snack Bars Are the Ultimate Travel Secret
- Local Insights: Discover off-the-beaten-path attractions and hidden culinary gems.
- Authentic Experiences: Connect with locals in a relaxed, friendly setting.
- Unforgettable Memories: Share laughs, stories, and perhaps even karaoke with new friends.
Plan Your Next Adventure
Toyama is more than a destination—it’s an experience. From stunning natural landscapes and fresh seafood to the warmth of its people, this city offers something for every traveler. Add a visit to a snack bar, and your journey becomes an unforgettable tale of discovery and connection.
Ready to explore Toyama? Make sure to include a night at a snack bar in your itinerary for a truly authentic experience!
Experience a Japanese Snack-bar with a fun guide tour
After you enjoy the place, you can go to Snack Bars, beloved by many but you can’t enter without a guide. You can enjoy communication with the owner and other customers, as well as singing karaoke, allowing for a relaxing time.
Most snack bars have a policy of refusing entry to foreigners. However, with a tour, you’ll have a guide, so you can enter with peace of mind.
When visiting Japan, don’t just check off the tourist spots –
dive into local experiences for an unforgettable journey!
Once you experience it, you’ll be captivated too! The charm of snack bars.
New encounters with people! The camaraderie of singing at a snack bar! Conversations with the mama-san!
