In recent years, RTDs (Ready to Drink) have seen a remarkable surge in popularity. Canned chu-hi and cocktails—alcoholic beverages ready to enjoy without any preparation—are gaining worldwide attention for their convenience and wide variety of flavors. In regions like the U.S. and Europe, low-alcohol RTDs tailored to health-conscious consumers are especially popular. In Japan, too, high-quality RTD products are emerging at a rapid pace.
Contents
A Rapidly Expanding Global RTD Market
In the United States, hard seltzers have become a major hit, while canned cocktails are making waves in Europe and Australia. The global RTD market continues to grow and is projected to exceed a 7% annual growth rate by 2025. In Japan, RTDs have evolved beyond their former image as “cheap booze” and now offer authentic flavors and rich fruitiness. With alcohol content ranging from 2% to 9%, there’s something for everyone’s taste.
RTDs Gaining Ground in Snack Bars
In snack bars, RTDs are being increasingly adopted due to their simplicity and ease of service. They require no mixing and are ready to serve when chilled, reducing preparation time and minimizing waste. Fruity RTDs are especially well-received by customers who are not heavy drinkers. They also serve as natural conversation starters. It’s easy for hosts and staff to recommend RTDs, making them a great addition to the menu.
Popular Brands and Flavor Trends
Alongside staples like “Lemon-dou” and “Kodawari Sakaba,” craft-style RTDs and limited seasonal flavors have become widespread. Unique offerings like “peach and tea” or “salty watermelon” are gaining traction on social media. Hard seltzer-style RTDs are also becoming more popular for their crisp, refreshing taste. In snack bars, phrases like “What flavors do you have today?” often lead to spontaneous orders.
Summary
RTDs are now widely accepted both in Japan and abroad as casual, enjoyable alcoholic beverages. In snack bars, they reduce operational workload and appeal to a broader customer base. Their variety and buzz-worthy nature also help spark conversation. With the anticipated arrival of premium RTDs crafted by small distilleries, the drink menus at snack bars are likely to evolve even further.
Let’s go to Izakaya and a Japanese Snack-bar with a fun guide!!
You can enjoy many kinds of drinks at Izakaya and drinking culture Snack Bars, beloved by many but you can’t enter without a guide. You can enjoy communication with the owner and other customers, as well as singing karaoke, allowing for a relaxing time.
Most snack bars have a policy of refusing entry to foreigners. However, with a tour, you’ll have a guide, so you can enter with peace of mind.
When visiting Japan, don’t just check off the tourist spots –
dive into local experiences for an unforgettable journey!
Once you experience it, you’ll be captivated too! The charm of snack bars.
New encounters with people! The camaraderie of singing at a snack bar! Conversations with the mama-san!
