Japan is renowned for its diverse and rich culture, and its alcoholic beverages are no exception. While sake often steals the spotlight, shochu, another traditional Japanese spirit, deserves attention, especially imo shochu. Made from sweet potatoes (imo), this variant of shochu is renowned for its robust flavors and aromatic profiles. Among the many varieties, three standout brands, often referred to as the “Three M’s,” are particularly celebrated: Maou, Mori-Izo, and Murao. Here’s a guide to these top three imo shochu that you can’t find easily.

1. Maou (魔王)

This is the place you can drink them at Shinjuku 3chome

Origin: Kagoshima Prefecture

Distillery: Kura Shuzo

Flavor Profile: Maou, translating to “Demon King,” is known for its smooth and elegant flavor profile. It offers a subtle sweetness with floral and fruity notes, making it an approachable choice even for those new to shochu. The finish is clean and refreshing, with a delicate aroma that lingers pleasantly.

Best Enjoyed: Maou is best enjoyed neat or on the rocks to appreciate its refined flavors. It can also be mixed with a splash of water for a milder taste.

2. Mori-Izo (森伊蔵)

Origin: Kagoshima Prefecture

Distillery: Mori-Izo Shuzo

Flavor Profile: Mori-Izo is one of the most sought-after imo shochus, known for its rarity and exceptional quality. It has a rich, full-bodied flavor with hints of caramel, vanilla, and a slight smokiness. The sweetness from the sweet potatoes is balanced with a smooth and creamy texture.

Best Enjoyed: To fully appreciate Mori-Izo’s complex flavors, it is best enjoyed neat or with a little water. This shochu is a favorite among connoisseurs and is often reserved for special occasions.

3. Murao (村尾)

Origin: Kagoshima Prefecture

Distillery: Murao Shuzo

Flavor Profile: Murao offers a bold and robust flavor, with earthy and slightly nutty notes. The sweet potato base provides a rich sweetness, complemented by a warm and smooth finish. The aroma is fragrant and inviting, making it a standout choice among imo shochus.

Best Enjoyed: Murao is versatile and can be enjoyed in various ways. Neat, on the rocks, or with a splash of water are all excellent options to savor its depth and complexity.

Understanding Imo Shochu

What is Imo Shochu? Imo shochu is a type of Japanese distilled spirit made primarily from sweet potatoes. It differs from other shochus, such as barley (mugi) or rice (kome), by its distinctively bold and earthy flavors.

How is it Made? The production of imo shochu involves steaming the sweet potatoes, fermenting them with koji (a type of mold used in Japanese fermentation), and then distilling the mash. The spirit is often aged to develop more complex flavors.

Pairing with Food: Imo shochu pairs wonderfully with a variety of Japanese dishes. Its robust flavors complement grilled meats, rich stews, and savory izakaya fare. It also balances well with dishes featuring sweet and tangy sauces.

Conclusion

Exploring imo shochu is a delightful way to dive into Japan’s rich beverage culture. Whether you’re a seasoned spirits enthusiast or a curious newcomer, the unique flavors of Maou, Mori-Izo, and Murao offer something for everyone. So, on your next trip to Japan, be sure to raise a glass of imo shochu and toast to an unforgettable cultural experience!